Users who follow each other can send private messages with photos and videos, in contrast to the public-only requirement that was previously in place. In December 2013, Instagram announced Instagram Direct, a feature that lets users interact through private messaging (colloquially called “DM” OR “DMs”; in some regions, the messages may be known simply as “direct”/”directs”). On February 26, 2025, Instagram Reels came under fire after numerous users reported a sudden surge in violent and graphic content appearing in their feeds. It functions similarly to the Chinese video service TikTok, focusing on allowing users to create short videos already set to existing sounds from other clips. Reels focuses on vertical videos that are less than 90 seconds of duration and various features for user interaction. The app automatically begins playing videos as soon as it is launched, which CEO Kevin Systrom contrasted to video hosts where one must first locate a video.

Stand-alone apps

Khodarahimi & Fathi 2017 found evidence users displayed higher levels of depressive and anxious symptoms compared to non-users. 13% of British and 6% of American teenager users with suicidal thoughts could trace them to Instagram use. The second recruited 10 monthly users for a 5-day diary study, where they recorded their online habits. Instagram has since been accused of extending the practice to censor posts under vague and inconsistent circumstances, particularly in regards to sexually suggestive material. In a now-deleted Facebook post, Instagram wrote that “When developing content, we recommend focusing on your business objective or goal rather than hashtags”.

Propaganda usage

This feature allows users to share updates as short text posts of up to 60 characters with certain people, who can then reply to them using messaging on Instagram. During Facebook F8, it was announced that Instagram would, beginning in Canada, pilot the removal of publicly displayed “like” counts for content posted by other users. Realizing that it was too similar to Foursquare, they refocused their app on photo-sharing, which had become a popular feature among its users.
The change was made official in October, with head of product Vishal Shah stating that the feature was underused and that some users were “surprised” when they realized their activity was being surfaced in this manner. In August 2019, Instagram also began to pilot the removal of the “Following” tab from the app, which had allowed users to view a feed of the likes and comments made by users they follow. The application was shut down and removed from app stores in March 2022, citing low usage and a shift to short-form video content. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. Instagrama is an American photo and short-form video sharing social networking service owned by Meta Platforms. In July 2022, Instagram announced a set of updates which immediately received widespread backlash from its userbase.

The Microsoft Office app is now Microsoft 365 Copilot

In June 2018, the daily active story users of Instagram had reached 400 million users, and monthly active users had reached 1 billion active users. Later in May, TechCrunch reported about tests of a Location Stories feature in Instagram Stories, where public Stories content at a certain location are compiled and displayed on a business, landmark or place’s Instagram page. This setting can be changed to allow unlimited messages from other accounts that the user does not follow.

Can’t add new content

Instagram artificial intelligence describes content for visually impaired people who use screen readers. The post and petition gained mainstream attention after influencers Kylie Jenner and Kim Kardashian reposted the Instagram post; subsequently, the original post gained over 2 million likes on Instagram and over 275,000 signatures on Change.org. The primary criticisms for these updates was that Instagram was more like TikTok than photo sharing. In 2016, Olivia Solon, a reporter for The Guardian, posted a screenshot to her Instagram profile of an email she had received containing threats of rape and murder towards her.

A comparison of users with non-users showed boys with an account differ from boys without in terms of over-evaluation of their shape and weight, skipping meals, and levels of reported disordered eating cognitions. A 2021 study by Büttner & Rudertb showed that not being tagged in an Instagram photo triggers the feeling of social exclusion and ostracism, especially for those with higher needs to belong. Mackson et al. 2019 found users were less lonely than non-users and Instagram membership predicts lower self-reported loneliness. Their study showed presence of depressive symptoms in a user could positively predict they would post.
According to Instagram, they pushed forward the launch of Co-Watching in order to meet the demand for virtually connecting with friends and family due to social distancing as a result of the COVID-19 pandemic. On October 1, 2018, it was announced that Adam Mosseri would be the new head of Instagram. On September 24, 2018, Krieger and Systrom announced in a statement they would be stepping down from Instagram. The app remains available on Windows 10 computers and tablets, also updated to a PWA in 2020. On April 30, 2019, the Windows 10 Mobile app was discontinued, though the mobile website remains available as a progressive web application (PWA) with limited functionality.

• According to the IFJ, Instagram is popular among Iranians because it is seen as an outlet for freedom and a “window to the world”.Still, Iran has sentenced citizens to prison for posts made on their Instagram accounts.
• The addition was seen by some in the technology media as Facebook’s attempt at competing with the then-popular video-sharing application Vine.
• In 2019, Facebook announced that influencers are no longer able to post any vape, tobacco products, and weapons promotions on Facebook and Instagram.
• Since its launch, only approximately 220,000 users globally downloaded the app, which represented less than 0.1% of Instagram’s monthly active users, indicating a lack of success in driving adoption.
• Additionally, users can now reply to private messages with text, emoji or by clicking on a heart icon.

Microsoft launched a Hyperlapse app for Android and Windows in May 2015, but there has been no official Hyperlapse app from Instagram for either of these platforms to date. In March 2015, Instagram announced it would implement “carousel ads”, allowing advertisers to display multiple images with options for linking to additional content. Users can apply for verification through Instagram’s settings, but the decision to grant verification ultimately rests with Instagram’s team.Meta (formerly Facebook) launched paid verification on Instagram in 2021. Meta stated that the test would initially reach a limited number of users, with plans for a global rollout depending on feedback. By doing so, users can easily access curated Stories from the past week that they might not have seen previously.
In October 2013, Instagram announced that video and image ads would soon appear in feeds for users in the United States, with the first image advertisements displaying on November 1, 2013. In December 2024, Instagram announced that it was trialing a feature designed to help users reconnect with content they may have missed from their mutual followers. A few days later, Instagram announced “Story Search”, in which users can search for geographic locations or hashtags and the app displays relevant public Stories content featuring the search term. In January 2017, Instagram launched skippable ads, where five-second photo and 15-second video ads appear in-between different stories.

• The Daily Beast was provided with a sample of the affected accounts and could confirm that, while many of the email addresses could be found with a Google search in public sources, some did not return relevant Google search results and thus were from private sources.
• Privacy practices may vary based, for example, on the features you use or your age.
• Instagram has developed and released three stand-alone apps with specialized functionality.
• Britain’s Office of Fair Trading approved the deal on August 14, 2012, and on August 22, 2012, the Federal Trade Commission in the U.S. closed its investigation, allowing the deal to proceed.
• Hours after the hack, a searchable database was posted online, charging $10 per search.
• Instagram later restricted the ability to view public profiles without logging in, prompting users to sign in after viewing a limited number of posts.

In May 2017, a survey conducted by the United Kingdom’s Royal Society for Public Health, featuring 1,479 people aged 14–24 and asking them to rate social media platforms depending on anxiety, depression, loneliness, bullying and body image, concluded that Instagram was the “worst for young mental health”. On March 11, 2022, Russia announced it would ban Instagram due to alleged “calls for violence against Russian troops” on the platform during the ongoing 2022 Russian invasion of Ukraine. Instagram was one of the last freely available global social media sites in Iran.
However, new incidents of illegal drug trade have occurred in the aftermath of the 2013 revelation, with Facebook, Inc., Instagram’s parent company, asking users who come across such content to report the material, at which time a “dedicated team” reviews the information. People can’t buy things on Instagram, we are simply a place where people share photos and videos. We encourage people who come across illegal or inappropriate content to report it to us using the built-in reporting tools next to every photo, video or comment, so we can take action. In 2013, the BBC discovered that users, mostly located in the United States, were posting images of drugs they were selling, attaching specific hashtags, and then completing transactions via instant messaging applications such as WhatsApp.
The policy update also introduced an arbitration clause, which remained even after the language pertaining to advertising and user content had been modified. In September 2024, Meta paid out a $101 million fine for storing up to 600 million passwords of Instagram and Facebook users in plain text. In August 2017, reports surfaced that a bug in Instagram’s developer tools had allowed “one or more individuals” to gain access to the contact information, specifically email addresses and phone numbers, of several high-profile verified accounts, including its most followed user, Selena Gomez. The video only contained fan-submitted Instagram photographs that used various filters to represent words or lyrics from the song, and over 1,200 different photographs were submitted.
According to the IFJ, Instagram is popular among Iranians because it is seen as an outlet for freedom and a “window to the world”.Still, Iran has sentenced citizens to prison for posts made on their Instagram accounts. Like many social media sites, Instagram employs a combination of automated algorithms, user reports and human review to identify and remove illegal content such as child abuse and encouragement of terrorism. In contrast, the level of agreement expressed in creating Instagram posts was lower, which demonstrates that Instagram’s emphasis on visual communication is widely accepted by young people in social communication. The motives for using Instagram among young people are mainly to look at posts, particularly for the sake of social interactions and recreation. Recently Instagram has come up with an option for users to apply for a verified account badge; however, this does not guarantee every user who applies will get the verified blue tick. From June 2012 to June 2013, Instagram approximately doubled their number of users.
The Cuban government blocked access to several social media platforms, including Instagram, to curb the spread of information during the 2021 Cuban protests. Instagram has been blocked by China following the 2014 Hong Kong protests as many confrontations with police and incidents occurring during the protests were recorded and photographed. The Iranian government offered moderators bribes up to $9,000 to delete specific accounts, with Masih Alinejad being targeted in particular.
It was reported that these changes were primarily intended to discourage third-party clients replicating the entire Instagram experience (due to increasing monetization of the service), and security reasons (such as preventing abuse by automated click farms, and the hijacking of accounts). Instagram has developed and released three stand-alone apps with specialized functionality. In June 2021, Instagram launched a native affiliate marketing tool creators can use to earn commissions based on sales. In April 2019, Instagram added the option to “Checkout 0xbet on Instagram”, which allows merchants to sell products directly through the Instagram app. In February 2016, Instagram announced that it had 200,000 advertisers on the platform. In June 2014, Instagram announced the rollout of ads in the United Kingdom, Canada and Australia, with ads starting to roll out that autumn.
On July 5, 2023, Meta launched Threads, a social network platform connected to Instagram that allows users to make public shortform blog posts comprising text, photos, and videos, as well as to converse with other users and reblog other users’ posts. In response to abusive and negative comments on users’ photos, Instagram has made efforts to give users more control over their posts and accompanying comments field. Stories are more authentic than typical photos posted as posts because users know that in 24 hours their Stories will disappear if they don’t add them as highlighted (however users can check who saw their Story for 48 hours after it was published).